The phrase 'perception management' has often functioned as a euphemism for 'an aspect of information warfare.' A scholar in the field notes a distinction between 'perception management' and public diplomacy, which 'does not, as a rule, involve falsehood and deception, whereas these are important ingredients of perception management the purpose is to get the other side to believe what one wishes it to believe, whatever the truth may be.' Several impression management tactics include behavioral matching between the target of perception and the perceiver, self-promotion (presenting one's self in a positive light), conforming to situational norms, appreciating others, or being consistent. Targets are likely to use impression management tactics when interacting with perceivers who have power over them. Impression management: an attempt to control the perceptions or impressions of others.Social status: a person's real or perceived position in society or in an organization.If ambiguity increases, the perceiver may find it harder to form an accurate perception Mood: emotions of the perceiver at the time of perceptionįactors that influence the target include:.Motivational state: needs, values, and desires of a perceiver at the time of perception.Schema: organization and interpretation of information based on past experiences and knowledge.

Components of perception include the perceiver, target of perception, and the situation.įactors that influence the perceiver include: This definition overlaps with the higher-order perceptual processes as defined biologically (the lower-order biological processes are not susceptible to management these low-level processes include underlying perceptual categorization performed prior to conscious categorization. 'Perception' is defined as the 'process by which individuals select, organize, and interpret the input from their senses to give meaning and order to the world around them'. In various ways, perception management combines truth projection, operations security, cover and deception, and psychological operations. The US Department of Defense (DOD) gives this definition:Īctions to convey and/or deny selected information and indicators to foreign audiences to influence their emotions, motives, and objective reasoning as well as to intelligence systems and leaders at all levels to influence official estimates, ultimately resulting in foreign behaviors and official actions favorable to the originator's objectives. Perception management is a term originated by the US military. ( Learn how and when to remove this template message) Such statements should be clarified or removed. This article contains weasel words: vague phrasing that often accompanies biased or unverifiable information.

Perception definition pdf